On May 11th, The Shit Museum’s founder Gianantonio Locatelli and the creative director Luca Cipelletti took part in the episode L’oro nel cassonetto (The Gold in the Dumpster) of the Italian national television program Petrolio, broadcasted on Rai1, the country’s main channel. Conducted by Duilio Giammaria, and watched by over 1 million viewers, Petrolio was dedicated to virtuous and innovative experiences in the recycling and repurposing of waste, with a special feature dedicated to the museum.