“for the story of a great complexity and innovation, able to destabilize the common perception. The didactic course undermines all the academic stereotypes to propose relevant sensory experience that promotes a new vision of design culture."
Reaching its 6th edition, Milano Design Award, first and unique award dedicated to the best set-ups of Milan Design Week, part of Design Week Festival organized by Elita in partnership with Fuorisalone.it e IED Istituto Europeo di Design, and the support of the Council of Milan - since 2016 becomes a shared and promoted project with the committee of Milan Fuori Salone: 5VIE art+design, Brera Design District, elita - enjoy living italy, Milano Space Makers, Porta Venezia in Design, Sarpi Bridge_Oriental Design Week, Superstudio Group, Tortona Design Week, Ventura Lambrate e Zona SantAmbrogio.
Assigned by Cristina Tajani – Economic Development, Fashion & Design Council Member of Comune di Milano - and Alberto Nespoli with Domenico Rocca from Eligo / segno italiano®, winners of the Milano Design Award 2015 - on the main stage of Teatro IED Moda Milano during the official awarding ceremony, on Sunday 17 April 2016.
OTHER AWARDED PROJECTS
BEST CONCEPT
Boring Collection - Lensvelt Contract
BEST TECHNOLOGY
Data Orchestra - Jelle Mastenbroek
BEST STORYTELLING
The Nature of Motion – Nike
BEST ENGAGEMENT (assigned by IED)
Imagine new days – Aisin by Masaru Suzuki, Hideki Yoshimoto, Setsu Ito, Shinobu Ito
PEOPLE'S CHOICE (assigned by fuorisalone.it)
KUKAN – Panasonic by Shuichi Furumi, Masao Ochiai
