mediacoverage

La Stampa

“Museo della Merda is a visionary and ultra efficient project.”
Chiara Alessi

gardenista

“Merdacotta is a new beautiful kind of Italian clay made from, to put it delicately, shit.”
Michelle Slatalla

La Repubblica

“The cultural context is wide and unexpected. And it flows into a format, which is just as unprecedented as ambitious.”
Cristiana Campanini

Wallpaper*

“Talk of poo has suddenly moved from the gutter to cool design circles thanks to the Museo della Merda in Castelbosco”.
JJ Martin

Disegno

“The reaction that shit provokes is perhaps where its potential lies.”
journalist: Catharine Rossi

Il sole 24 ore

“Ethics and Shit: The museum of recycle know-how. The project condenses the behaviours and innovation of a virtuos Italian company to transform them in knowledge”.
Marco Sammicheli

Abitare

“From manure innovation is born”.
Sara Banti

The Telegraph

“Italy now has a surprising new addition to its rich tapestry of cultural heritage – the world’s first museum dedicated to faeces.”
Nick Squires

Daily Mail

“Forget the Sistine Chapel! Tiny Italian village opens ‘Museum of S**t.”
Hannah Parry

Artribune

“An ecological and futuristic industrial project”
Massimo Mattioli

Pin-up

“Together, the farm and the museum constitute a potentially revolutionary site of reflection where the valorization of dialogue shows itself to be caught in the throes of an endless transformation.”
Dan Sherer

The Economist

“MERDACOTTA® is a perfect expressiom of that sentiment - it is about making the best of what we have. Even when what we have is shit.”
G.D.

DAS MAGAZIN

ONE OF THE MOST SURPRISING DISCOVERIES OF RECENT YEARS
"The impression is thus given of the eternal cycle of material and the great ecological notion of recycling, which in the agricultural world has long played a pivotal role, yet one from which we still have a lot to learn."
Hans Ulrich Obrist

Dezeen

“Dung as a ‘beautiful material’.”
Ross Bryant

greenpeace magazin

“The Shit Museum was conceived by Gianantonio Locatelli thanks to his 3,500 cows, which produce daily 150,000 kilograms of dung and 50,000 litres of milk, today the primary source for the production of energy and of the Merdacotta.”
Horizont column editors

Designboom

“Museo della Merda shits-out collection of dung-made products.”
Juliana Neira

Wallpaper*

WASTE NOT
“Terracotta might soon be knocked off its pedestal by an unlikely new challenger dubbed MERDACOTTA®.”
Rosa Bertoli, JJ Martin

The Sunday Times

“The most thought-provoking exhibition, the one with the top planet-saving cred, was the Museo della Merda.”
Katrina Burroughs

Milano Design Award

“For the ability to tell a story of great complexity about innovation, able to destabilize our common perceptions. The exhibition’s didactic route undermines all academic stereotypes proposing a sensory experience that promotes a new vision in design culture.”

Skyarte HD

“The fairytale of the future.”

Domus

“There is a deep correspondence and harmony between artifacts and location.”
Alberto Meda
“I appreciated the ‘explorative’ work of Museo della Merda, which, not by chance, has been awarded.”
Patricia Urquiola

Disegno Daily.com

“Out of the shit and into something rather sweeter. It is a highly encouraging exhibition.”
Disegno editorial team

GQ

“The triumph of the shit.”
Raffaele Panizza

Elle.it

“A brilliant and eco-friendly idea. A revolutionary approach overturning the concept of waste: an entirely new Italian way for the contemporary living between art, sostenibility and tecnology.”
Benedetta Rossi

Icon

“A solid project. Surreal but true.”
Marta Galli

i-D

“We believe that the shit toilet is the most coherent object to ever exist in the history of design.”
Gloria Maria Cappelletti

Wu Magazine

“Shit tells a tale of transformation and its possible consequences: it is a metaphor of how the lowest of things can become graceful.”
Carolina Saporiti

ilGiornale.it

“Gianantonio Locatelli and Luca Cipelletti surprised the audience of Fuorisalone with an idea which is not s*** at all.”
Angelica Cardoni

MFL Magazine For Living

“Natural provocations. Masterful, thanks to that clear-cut lucidity that gives character to the entire project.”
Angelo Ruggeri

ARF Financial Review

“Beautiful homewares made from cow dung mixed with clay may seem like hippie nirvana, but in the capable hands of designer Luca Cipelletti the resultant compound –trade name MERDACOTTA®- is an industrial reality.”
Stephen Todd

Selections

“The exhibition deservedly won the Milan Design Award for the best show in town.”
Maria Cristina Didero

Ming Pao Weekly

Cool Hunting

“A highly innovative project that combines design, art and sustainability.”
Paolo Ferrarini

Blouinartinfo

“The Museo della Merda has a creative, revolutionary approach to waste and recycle.”
Pia Capelli

Pamono

“MERDACOTTA® is a genius invention and a fabulous material - it is ‘waste not want not’ gone mad-in a good way!”
Laura Baldassari and Alberto Biagetti

We Love Green

“MERDACOTTA®: The advent of ecologic design?”